Data is a powerful tool that allows us to:
- Validate that we are solving the right problem
- Test small assumptions to get to the right solution with quantifiable impact
- Understand what the business cares - and should care - about, which influences design strategy
Product manager Lindsay Matthews and I gave a talk at the recent UXPA Boston conference about all the ways that designers can use data to be more effective. Learn more in the slides below:
![IMG_2434-1](https://engineering.ezcater.com/hs-fs/hubfs/IMG_2434-1.jpg?width=500&name=IMG_2434-1.jpg)