--- title: ezCater Engineering & Product Blog | ltv description: ltv | --- [![ezCater](https://engineering.ezcater.com/hs-fs/hubfs/RGB-ezCater-large.png?width=102&height=26&name=RGB-ezCater-large.png "ezCater")](http://www.ezcater.com) ## [Machine Learning LTV (Part 2)](https://engineering.ezcater.com/machine-learning-ltv) Jan 12 by [Jeff Dwyer](https://engineering.ezcater.com/author/jeff-dwyer) ## What did we learn about machine learning? This is part 2 in a series about Estimating the LTV of new SaaS customers. To do this we're taking all the datapoints we have about a user after X days and seeing whether we can predict how much revenue they'll spend in their first year. In [Early Prediction of Lifetime Value (LTV)](https://engineering.ezcater.com/early-prediction-of-customer-lifetime-value) we left off when we had a CSV full of features and the Year1Revenue(Y1R) that we were trying to predict. It was time to put the pedal down and see whether machine learning is all it's cracked up to be. [Read More](https://engineering.ezcater.com/machine-learning-ltv) Tags: [machine learning](https://engineering.ezcater.com/topic/machine-learning), [ltv](https://engineering.ezcater.com/topic/ltv) ## [Prediction of Lifetime Value / LTV (Part 1)](https://engineering.ezcater.com/early-prediction-of-customer-lifetime-value) Jan 12 by [Jeff Dwyer](https://engineering.ezcater.com/author/jeff-dwyer) ## It begins: The promotion ![5\_dollars\_off\_copy.jpg](https://engineering.ezcater.com/hs-fs/hubfs/devblog/5_dollars_off_copy.jpg?width=200&height=200&name=5_dollars_off_copy.jpg)You’re a SaaS business. You've been acquiring customers and on average they're worth about X. Somebody clever suggests a promotion, "$5off your first order".  [Read More](https://engineering.ezcater.com/early-prediction-of-customer-lifetime-value) Tags: [machine learning](https://engineering.ezcater.com/topic/machine-learning), [ltv](https://engineering.ezcater.com/topic/ltv), [growth](https://engineering.ezcater.com/topic/growth) [All posts](https://engineering.ezcater.com/all) ### About ezCater We're the #1 online – and the only nationwide – marketplace for business catering in the United States. We make it easy to order food online for your office. From routine office lunches to offsite client meetings, from 5 to 2,000 people, we have a solution for you. ezCater connects business people with over 50,000 reliable local caterers and restaurants across the U.S. ### ezCater is hiring! We’re always looking for highly skilled full stack and iOS engineers to help execute our technology goals while riding this rocket ship of growth. Our people are terrifically talented straight-shooters who love what they do. And everyone is generous and kind, too — we have a strict no jerk policy. [![View ezCater Opportunities](https://no-cache.hubspot.com/cta/default/1703639/47d2a3d8-ffb7-4b28-8c3a-35bdb6d0605b.png)](https://cta-redirect.hubspot.com/cta/redirect/1703639/47d2a3d8-ffb7-4b28-8c3a-35bdb6d0605b) ### Recent Posts ### Posts by Tag - [experiments (6)](https://engineering.ezcater.com/topic/experiments) - [data warehousing (4)](https://engineering.ezcater.com/topic/data-warehousing) - [engineering (4)](https://engineering.ezcater.com/topic/engineering) - [ezcater (4)](https://engineering.ezcater.com/topic/ezcater) - [ruby (4)](https://engineering.ezcater.com/topic/ruby) - [activerecord (2)](https://engineering.ezcater.com/topic/activerecord) - [coding (2)](https://engineering.ezcater.com/topic/coding) - [development (2)](https://engineering.ezcater.com/topic/development) - [github (2)](https://engineering.ezcater.com/topic/github) - [javascript (2)](https://engineering.ezcater.com/topic/javascript) - [ltv (2)](https://engineering.ezcater.com/topic/ltv) - [machine learning (2)](https://engineering.ezcater.com/topic/machine-learning) - [rails (2)](https://engineering.ezcater.com/topic/rails) - [react (2)](https://engineering.ezcater.com/topic/react) - [redshift (2)](https://engineering.ezcater.com/topic/redshift) - [women\_in\_tech (2)](https://engineering.ezcater.com/topic/women_in_tech) - [active record (1)](https://engineering.ezcater.com/topic/active-record) - [creating (1)](https://engineering.ezcater.com/topic/creating) - [culture (1)](https://engineering.ezcater.com/topic/culture) - [database (1)](https://engineering.ezcater.com/topic/database) - [design (1)](https://engineering.ezcater.com/topic/design) - [devops (1)](https://engineering.ezcater.com/topic/devops) - [dynamodb (1)](https://engineering.ezcater.com/topic/dynamodb) - [growth (1)](https://engineering.ezcater.com/topic/growth) - [hubspot (1)](https://engineering.ezcater.com/topic/hubspot) - [jest (1)](https://engineering.ezcater.com/topic/jest) - [kafka (1)](https://engineering.ezcater.com/topic/kafka) - [kubernetes (1)](https://engineering.ezcater.com/topic/kubernetes) - [migrations (1)](https://engineering.ezcater.com/topic/migrations) - [snapshot testing (1)](https://engineering.ezcater.com/topic/snapshot-testing) - [snowflake (1)](https://engineering.ezcater.com/topic/snowflake) - [sql (1)](https://engineering.ezcater.com/topic/sql) - [time (1)](https://engineering.ezcater.com/topic/time) - [time zones (1)](https://engineering.ezcater.com/topic/time-zones) - [timeofday (1)](https://engineering.ezcater.com/topic/timeofday) - [unit testing (1)](https://engineering.ezcater.com/topic/unit-testing) - [values (1)](https://engineering.ezcater.com/topic/values) see all ### Subscribe to Email Updates © 2026 ezCater, Inc. | [Terms & Conditions](https://www.ezcater.com/terms_of_use) | [Privacy](https://www.ezcater.com/privacy_policy)