Machine Learning LTV (Part 2)

What did we learn about machine learning?

This is part 2 in a series about Estimating the LTV of new SaaS customers. To do this we're taking all the datapoints we have about a user after X days and seeing whether we can predict how much revenue they'll spend in their first year.

In Early Prediction of Lifetime Value (LTV) we left off when we had a CSV full of features and the Year1Revenue(Y1R) that we were trying to predict. It was time to put the pedal down and see whether machine learning is all it's cracked up to be.

Read More

Tags: ltv, machine learning

Prediction of Lifetime Value / LTV (Part 1)

It begins: The promotion 

5_dollars_off_copy.jpgYou’re a SaaS business. You've been acquiring customers and on average they're worth about X. Somebody clever suggests a promotion, "$5off your first order". 

Read More

Tags: machine learning, ltv, growth

About ezCater

We're the #1 online – and the only nationwide – marketplace for business catering in the United States. We make it easy to order food online for your office. From routine office lunches to offsite client meetings, from 5 to 2,000 people, we have a solution for you. ezCater connects business people with over 50,000 reliable local caterers and restaurants across the U.S.

ezCater is hiring!

We’re always looking for highly skilled full stack and iOS engineers to help execute our technology goals while riding this rocket ship of growth. Our people are terrifically talented straight-shooters who love what they do. And everyone is generous and kind, too — we have a strict no jerk policy.

View ezCater Opportunities

Recent Posts

Subscribe to Email Updates