At ezCater, we believe that designers should care deeply about using data at all stages of the design process. Whether qualitative or quantitative, it helps to inform and empower our design decisions.

Data is a powerful tool that allows us to:

1. Validate that we are solving the right problem
2. Test small assumptions to get to the right solution with quantifiable impact
3. Understand what the business cares - and should care - about, which influences design strategy

Product manager Lindsay Matthews and I gave a talk at the recent UXPA Boston conference about all the ways that designers can use data to be more effective. Learn more in the slides below:

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